Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus
نویسندگان
چکیده
منابع مشابه
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
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ژورنال
عنوان ژورنال: Pakistan Journal of Humanities and Social Sciences
سال: 2018
ISSN: 2415-007X,2709-801X
DOI: 10.52131/pjhss.2018.0604.0063